Guide to Google Penguin 4 Update
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. There are actually no changes but now Penguin 4 is real time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.
It will also not inform penalties imposed on a website. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
This means that it is important to constantly monitor your position in SERPs. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.