Month: January 2019

Signs That It is Time to Go Beyond Online Marketing

When you started advertising online, you felt that you are doing a great job. Lots of people see your posts, you receive tons of likes and comments and your page is alive and interactive. Although online marketing works, it does not show consistent results since online trends change all the time. It is easy for people to move on to the next big thing and if you don’t consistently post, people will find you boring. They will then jump on to the next business that appeals to them.

Your limited success in online marketing could be one of the signs that you need to diversify your marketing campaigns. You can’t focus only on one advertising platform and you need to harness the power of offline marketing too.

Your core audiences are old


When you keep advertising online but your products are for old people, you can’t expect them to see whatever you post. You are only wasting your time advertising when no one sees it. Unless you are lucky to have a tech-savvy audience, your online campaign could hamper your chances of success.

You can’t compete with big companies


As you advertise online, you are exposing your business to a lot of people as hundreds upon thousands of people see your posts. However, these are not necessarily the people you want to target as you are starting too big and getting too ambitious in the process. Instead you can limit your target to local audiences and offline marketing by doing things such as putting up posters and banners, which will work much better for them as they can see what you posted each day.

You receive invitations to join trade shows


It is also healthy if you interact with the people you are trying your sell products to, since they are not only online accounts who participate in the digital discussion. Preferably you want to see them and personally sell your products and services to them, so if you receive an invitation to join trade shows and conferences you need to grab the opportunity. You could bring an exhibition stand during the event and have the best people in your team come there to advertise, as you will see lots of potential buyers in the process and increase your chances of sales.

You exhausted all possible gimmicks


You need to be creative as you advertise online as when your page is boring, no one will to follow it. You could come up with games and deals that make people feel excited but at some point, you might already exhaust all these possible strategies to capture their attention. You can’t come up with something unreal to engage them, so as such it helps if you have other marketing strategies in place to execute as a plan B.

There is nothing wrong in focusing all your efforts on online campaigns but however, you need to be wise in making your decisions. If there’s signs telling you that you need other types of … Read More

Things you need to know before trading with a forex broker

There is certainly so much competition in the retail forex market that whenever you just only consider sifting from various options, you would surely get a headache. Selection of the forex broker could be a task time consuming and really so much confusion.  The forex market is unique in itself as compared to some other markets working in that way and the key reason behind it being unique is that it works for 24 hours in a day and it grows in a fast and a continuous structure. However, this market makes itself different from all the other financial markets in the world because it is the market which trades in about 4 trillion dollars on the daily basis which is a huge amount and due to this high level of trade, anyone can get easy access to the best forex brokers. The forex market is having a high growth and thus the number of forex brokers is also increasing faster than it could ever have in past.  Whenever you are selecting something, having a vast range to select among is the best option because in that way, you have got the option of choice but still having a great number of forex brokers could be a choice that for the new traders could be confusing. Selecting the best forex broker takes time and there are certain things which should be taken care of:

–    Security

The very first and the most important thing to look for in a good forex broker is that it must be having higher levels of security because one thing is sure that you can’t just put your money at stake by handing them to a person who even can’t keep them secure but here is a good thing too and that is you can any time check the credibility of a broker by checking him in the regulatory agencies that maintain the fraudulent records if the brokers all over the world.  Every country almost has its own regulatory authorities in this respect. Before you put all your money to a forex broker, make sure that he is the member of any of the regulatory bodies.

–    Transaction costs

Well, there are some certain categories of currency traders and you might be anyone but still, you would have the basic subject of transaction costs without which any transaction can’t be done.  Every time when you enter into a trade, there are two types of payments which you have to make either you can make spread or commission so in such situations, for any trader this is normal that he looks for comparatively cheaper rate costs. Sometimes there are instances too in which you as a trader sacrifice low cost for the transaction for better and a reliable broker. One thing to make yourself sure is whatever the type of trading you are involved in; select the type of spread according to the trading and it is necessary to maintain a balance between transaction costs … Read More

Benefits of hiring an IT support company

We’re not all superheroes when it comes to IT (as much as we would like to think we are).  For people with small to mid-sized businesses, hiring an IT support company is more cost-effective as they already have the staff trained to handle a wide variety of IT issues.

 Don’t get me wrong, having an in-house IT team is great as they are generally more familiar with the ins-and-outs of the company’s IT set-up, however usually require a large sum to get the department up and running and to maintain.

So let the business focus on their niche and hire IT support in Newbury and Thatcham, and let the experts do their work.

Here are the top 6 benefits you can expect from making that decision:

1. Better Cost Management

An in-house IT support team racks up quite a lot of expenses, from training to equipment purchases, upgrades to maintenance. This makes it hard for companies to track and manage their finances, as expenditures keep popping out of nowhere, from a server that suddenly cuts out, to IT employees who quit.

An outsourced IT support team, on the other hand, apart from being able to solve problems quicker, can also give you a more consistent and controlled monthly expense that only increases as your company grows.

2. Focus on Your USP

One of the main reasons why a lot of start-up companies fail is that they haven’t really determined what their Unique Selling Proposition (USP) is. This is the factor that separates one’s company from its competitors, whether it’s having the lowest price or being the first of its kind.

So instead of the added worry trying to figure out why technology in your company doesn’t work the way it should, you can let other companies who’ve spent years of training in solving IT problems handle this for you. This way, you can focus on what truly matters, doing what you do best, and doing it better than your competitors.

3. Better Security

If your company doesn’t specialise in IT, then chances are that an in-house IT team, especially at the start, will make a few security mistakes that could put your company’s sensitive information at risk.

Security breaches often come from unscrupulous hackers using a combination of social engineering and other black hat techniques to get hold of your confidential data. IT companies however, having studied and dealt with a lot of attacks from these hackers, are much more in tunes of their techniques, and therefore have faster and more efficient ways to deal with the security issues.

4. A Complete IT Toolbox in Your Fingertips

Having an experienced IT support company behind you should be one of the core parts of your business strategy. A good IT company will have dealt with a wide range of tasks, and with their comparative wealth of experience in the field, they can locate issues faster and help users get up and running much quicker.

5. Disaster Recovery

Fire, flood, or … Read More