Business schools have been forced to adapt their programs and classes to meet the needs for a new creative business world. Gone are the days of continuing to do what has always been done just because it works. Today’s best and brightest minds are demanding the right to think in new directions and be rewarded for their creativity and accomplishments. In the business world there are great rewards for more than just following the common business plan.
Creative minds are taking the processes and practices of the past and creating newer and more efficient ways of doing business. Many of the old practices are still in place in some form but they are being improved upon by creative people who want more than what has always been. They believe that even if a practice was good enough in the past, it can be improved upon. These advances can be found in every facet of today’s business world from the technology that is being used to innovation in products that had remained unchanged for decades.
Plastic bottles have been in every household for over half a century, but they were all destine for a landfill at the end of their usefulness. But a creative mind decided that there had to be a better way to get the convenience of the bottle without some day piling them in a landfill. The solution was a biodegradable bottle. It’s the same use but an improved version because someone looked at an old standard practice and knew that it could be improved.
There are examples like this one in every industry in the world. A new way of looking at a challenge or issue will generate new potential solutions that might turn out to be better than the one being used currently. For more information about creative thinking in the business world and its benefits, as quick google search will provide much more information.