10 Useful Marketing Automation Platforms for a Marketer

Above is the list of TOP 10 useful services for marketers, designed to automate routine, to free up time for creativity and to greatly simplify life.

A marketer’s work includes tracking the effectiveness tools, increasing the conversion, working with the leaders of opinions, making future plans, coming up with new features and much more. There are several marketing automation platforms, which are worth attention.

  1. Piwik

A free web analytics system with source code. The tool is somewhat underestimated by domestic analysts and marketers, but in vain, as in many respects its functionality is similar to Google Analytics, and the interface is convenient and understandable.

  1. Hotjar

The service is not only useful, but also unusual. It is based on a technology that visualizes the behavior of a visitor on your site, right up to the cursor movement. Hotjar creates thermal maps, which captures information about which elements of the page and links most often click visitors to the site, the depth of page views, and so on.

  1. Kissmetrics

An analytical platform that tracks the behavior of both individual visitors and entire groups – from the first anonymous visit to the execution of the targeted action, fixing each conversion step. The service allows you to conduct a cohort analysis, receive reports on revenues, conversions and split-tests.

  1. Fanpage

A service for the analysis of brand pages in social networks and their comparison with pages of competitors. The application tracks the number of subscribers and their activity, the effectiveness of content, generates reports.

  1. Rapportive

This Google Chrome plugin will help you find answers to questions about who your client is and what content he/she is potentially interested in. Installing it on Gmail, you can get more information about the sender of the letter.

  1. Hemingway

This marketing automation platform is an irreplaceable service for copywriters, which will test the text for readability and clarity. Online editor will help to optimize the text, remove unnecessary adverbs, simplify complex designs and place the necessary accents.

  1. Portent

A service-generator of ideas for content based on a keyword. A small application from an American marketing agency knows how to come up with topics for articles and formulate headlines. It’s not a fact that the service will really help in generating ideas, but it will definitely amuse you and allow you to relax.

  1. BuzzSumo

The service looks for popular content in the media and blogs for the keyword. It is very convenient when you need to evaluate what has already been published on the topic of interest and predict the interest in the text. The tool ranks the output by the popularity of the material.

  1. Bpm Marketing Automation Platform

A functional online service for integrated marketing and campaign management. This marketing automation platform includes tools for working with mailing lists, leads, events, schedules and analytics. It:

  • forms a full-fledged portrait of the client, including information from open sources and determines the needs of the client;
  • allows you to manage leads with qualifications, distribution and analytics;
  • provides tools for detailed segmentation;
  • email marketing + mailing scheduling
  1. Publicfast

An online platform for collaboration of your brand with opinion leaders in 5 major social networks around the world. The service is fully automated, so you can launch an advertising campaign with a leader of opinions in a few clicks. Works with social platforms such as Facebook, Instagram, Youtube, Twitter.