When you started advertising online, you felt that you are doing a great job. Lots of people see your posts, you receive tons of likes and comments and your page is alive and interactive. Although online marketing works, it does not show consistent results since online trends change all the time. It is easy for people to move on to the next big thing and if you don’t consistently post, people will find you boring. They will then jump on to the next business that appeals to them.
Your limited success in online marketing could be one of the signs that you need to diversify your marketing campaigns. You can’t focus only on one advertising platform and you need to harness the power of offline marketing too.
Your core audiences are old
When you keep advertising online but your products are for old people, you can’t expect them to see whatever you post. You are only wasting your time advertising when no one sees it. Unless you are lucky to have a tech-savvy audience, your online campaign could hamper your chances of success.
You can’t compete with big companies
As you advertise online, you are exposing your business to a lot of people as hundreds upon thousands of people see your posts. However, these are not necessarily the people you want to target as you are starting too big and getting too ambitious in the process. Instead you can limit your target to local audiences and offline marketing by doing things such as putting up posters and banners, which will work much better for them as they can see what you posted each day.
You receive invitations to join trade shows
It is also healthy if you interact with the people you are trying your sell products to, since they are not only online accounts who participate in the digital discussion. Preferably you want to see them and personally sell your products and services to them, so if you receive an invitation to join trade shows and conferences you need to grab the opportunity. You could bring an exhibition stand during the event and have the best people in your team come there to advertise, as you will see lots of potential buyers in the process and increase your chances of sales.
You exhausted all possible gimmicks
You need to be creative as you advertise online as when your page is boring, no one will to follow it. You could come up with games and deals that make people feel excited but at some point, you might already exhaust all these possible strategies to capture their attention. You can’t come up with something unreal to engage them, so as such it helps if you have other marketing strategies in place to execute as a plan B.
There is nothing wrong in focusing all your efforts on online campaigns but however, you need to be wise in making your decisions. If there’s signs telling you that you need other types of marketing strategies you need to move, as otherwise you won’t be competitive compared to other companies.