Category: General Article

Visual Merchandising Ideas for Your Store

If you own a retail store, your space should also act as an efficient “salesperson”. By using visual merchandising, you can increase your revenue, optimise and add aesthetics to your store. You can use the products you sell and make them visually stimulating. You can highlight products to lure your consumers into buying them.

What is visual merchandising?

This is related to anything that can be seen by customers outside or inside a store. This includes decorations, displays, signages, and layout of the space itself. Its main aim is to get potential customers to come in the store and spend their money on merchandise.

Start from the outside

Make use of the window display to make your store more appealing from the outside. This will make the customers think that your store has what they want or what they are looking for. You can use patterns or colours. If you have a boutique, display the latest trends in fashion. You can use mannequins and dress them up to show potential customers your products.

The five senses

Yes, it is important to make a visually stimulating display, but do not forget “sensory branding”. This creates a multi-sensory experience for your customers.

  • Sight. The possibilities here are endless. You can arrange your merchandise in a way that it will be visually appealing to your customers. You can also use a TV Kiosk to show a presentation of the products you sell.
  • Touch. Let your consumers try out the things you sell. Let them feel and touch the items you sell.
  • Sound. The music playing in your store can have a great effect on the behaviour of your customers. If you play mellow music, it will slow them down. This will cause them to browse your items more. It also shows who your target customers are. For a store that plays the latest pop hits, their target customers might be teenagers.
  • Taste. This can be useful if you are selling consumables. Give your customers a taste test of the products you sell.
  • Smell. This is actually the most emotional and powerful among the senses. It has the ability to trigger memories and affect your customers’ behaviour. Find the right aroma to diffuse in your store to create the perfect ambiance, so that your customers can remember your brand.

Use every inch of your space to make your store appealing to your customers. Visual merchandising is versatile and multifaceted. There are a million ideas out there that can help you. Do not just stick to one idea. Change your displays from time to time, so that every time your customers come in your store, they always see something new and interesting. You can also ask help from someone who is an expert in the field of visual merchandising if you do not know how to start.


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5 Easy Ways to Start Forex Trading

Learning Forex trading requires a little learning about trading tools or running an online currency trading business in order to be able to generate huge profits and minimize losses. How to start trading or how to play forex can be learned easily, but need seriousness to succeed in forex trading.

To start trading Forex there are 5 Easy Ways to Start Forex Trading namely;

  1. Open Trading Account in Forex Broker

Opening an account is the first step to start trading online Forex, you can choose to open an account with any broker you like and you trust.

  1. Download Trading Platform

To start trading, first download its trading platform, or trading terminal (MetaTrader4) as a tool for its transactions to see the market in real or other trading platform either from the broker’s website or in the form of software. And from this trading terminal, you should be diligent to see the chart of currency changes.

  1. Trial of Trading

For trading trials, I recommend using a demo account, where you will connect with a real forex market using an unreal currency. This will provide you with valuable lessons and experiences.

  1. Open Real Account

After understanding how Forex trading works, you can start trading in real account, the real account is a real account and use real money, and from here you will benefit from your trading results.

  1. Invest Fund

The fifth is, you can invest your funds by way of a deposit in the forex broker where you register, and after that trading is wise.

For those of you who do not have the capital to invest you can try forex bonuses, bonuses are given forex brokers free of charge but after we profit a lot, the capital given earlier will be withdrawn and profit for you. Hopefully, these 5 ways of forex trading will provide real clues for those of you who are still confused to start investing online.… Read More

Selling Your New York Home in a Buyers Market

When the tides have turned and the buyers have the edge in the New York real estate market, it is very important that you are doing everything possible to make the home as attractive as possible to get offers. The following tips are designed to get these buyers emotionally invested in the property first, this way they will be less likely to want to lose the house to another buyer.

Transform the Home Exterior

When the buyers have the edge in the New York real estate market, they can literally pick and choose any home they want because of the abundance of inventory. The one advantage you have is making your home memorable before the buyers even step foot in the door Tevfik Arif Doyen. If all the houses on the market appear the same, then the buyers simply narrow down the search by price. Many of these potential buyers drive by dozens of homes in a day, and eliminate the ones that look like they have not been maintained. Increase the odds of your home being selected by working on that curb appeal. Wash the windows, trim the bushes and trees, power-wash the driveway, and paint areas that are faded.

The more you can increase the appearance of the exterior, the more likely the buyer will get emotionally connected to the property.

Increasing the Size of the Interior

Once you get a potential buyer interested enough that they want to see the inside of the house, this is your one opportunity to really shine. Too many sellers are living out of the house, and it shows. Since you are planning on moving anyways, start getting some of your excess clutter to a storage unit. Empty the garage, the sheds, the basement, and the attic, and move it to storage. Minimize spaces like the closets, the kitchen drawers, and kitchen cabinets, with the least possible amount of stuff you need to live on.

Doing this will give the appearance the house is clutter-free and roomy enough for any potential buyer.

Appealing to a Mass Audience

Now that there are buyers coming inside the house, time to get them connected with the house. Most buyers who walk in the front door want to imagine themselves living in that space. This can be very difficult if they have to try to not imagine your family in each room because of all the personal effects all over the place. Moving day will be here soon enough, so get a jump on packing and take down and box anything that is connected to your family. Take down family portraits and replace with neutral images.

Remove those family pictures from the mantle, dressers, and desks. Take all the personal effects off the refrigerator too, the goal here is to make the inside of the house look like a model home.

Eliminating Any Seller Pressure

If a buyer is going to make the decision, they don’t want to feel rushed. A huge mistake many frustrated … Read More

5 Essential Marketing Strategies That Actually Work

Picture the scene:

You’re standing in an empty office, previously the nerve center of your big business dream. Your colleagues, your employees, didn’t come into work today because there is none, not anymore. In fact, they haven’t even come in all week, even just  to say goodbye. All the furniture got taken away yesterday (someone made a killing on that stuff, great quality, and real, yes, real leather). The computers got picked up by the leasing company yesterday too, so the place looks barren. No dreams here. Not anymore.

Only two things have been left, not yet touched. A wastebasket and a document. Sat forlornly on the floor, smack in the center of the otherwise empty office space. All you need do, as your final act, your departing gesture, is to drop one in the other, walk out of the door, passing the keys to the place over to the waiting building manager as you go. And he’s getting a little impatient.

The document is beautifully bound in more real leather, with your company logo expertly embossed on its cover, along with just two simple words, “Marketing Strategy.” The wastebasket is what it is.

It’s a frightening scenario, don’t you think? If you did professionally print out your marketing strategy, and then have it professionally and expertly bound, there is one consolation. They can recycle paper now. Actually, it’s not just frightening; it’s a real nightmare for many owners of startups and small businesses.

The objective of this article is to ensure that nightmare doesn’t become cold, brutal reality, that your all-important Marketing Strategy has been envisaged for the long-term, is sustainable, and is capable of consistently and reliably driving your customers straight to you.

Furthermore, this article will not guarantee success. Now that’s honesty. However, it’s the best starting point; what follows are the very latest of those ideas, concepts, and strategies you’re looking for, that, time and again, have proven themselves to be the core elements of successful marketing approaches.

Before we begin, let’s make one thing clear. From now on, whatever it is that will generate revenue for your business will be called the “product.” It may be a simple idea, a 100%-original concept, a laundry service, an app that washes your car at the weekends, or a hi-tech golf club that actually talks to you, offering professional coaching advice (even though it sniggers when you miss the fairway). It doesn’t matter. It’s the product. It’s your product.

The Core Foundation of Your Product


Right, stop reading this article and watch a video. Yes, that’s right. Watch a video. This one: “The Art of Innovation,” by Guy Kawasaki, renowned U.S. author, marketing expert and venture capitalist, opening the Berkeley TedX of 2014. It’s ok. You’ll come straight back here. Now, that’s called belief. Belief is something you really need to have in your product. Actually, it’s not simple need – this Read More

How to Travel For Less

When most Americans live paycheck to paycheck, it’s no surprise that the volume of travelling for so many people in the United States has gone down significantly. But for those who dream of travelling the world, it can be possible to work towards saving money with a few simple steps. Travelling and seeing the beauty of the Earth is one of life’s great gifts, and one of the best parts of living in an age where you have the ability to travel. Not travelling when they’re young is one of the biggest regrets people have when they get older, so making sure that you accomplish your goals, even if they seem unnecessary to other people, is a great way to do what’s best for you.

The first thing you should do when you want to travel the world more is to start yourself a personal budget. A budget should contain all the money that you have coming in, as well as where all your money is going. When you make a budget for yourself, it’s easier to stick to it and put the money in the right places if you concentrate on making the most out of your your money. The budgets that you should construct for yourself should be in four separate categories. These categories will have their own budgets, and you should designate an amount of money to each to make sure that you’re saving as much as you can. This is a great way to organize your budget because it’s easy and it’s also easy to track and navigate. The first of your budgets should be your recurring bills every  month and it should be the items that you will pay for every month. This will include things like your utilities, your rent, and your other recurring bills that you pay every month. The next should include the money that you spend on groceries. It is important to save here, and not have more than $200 per person, every month. Many people can go much lower than that, but it depends on where you live in the United States. Your third budget should be your entertainment category and this should be where you spend the least amount of money each month. Finally, your last budget will be your travel savings account and this is where you will put the money that you don’t spend every month, along with any extra money that you may have left over from your other budgets. It’s important to make sure that your budget is relatively tight. This will ensure that you’re saving as much as you possibly can.

Next, when it comes time to travel, don’t go for the expensive attractions or hotels. If you want to spend money on hotels, it’s better to go to some place in near you that’s cheaper. If you want the satisfaction of travelling and seeing another world, you can save big money by going for cheaper hotels, places to eat, and attractions. This will … Read More