Many marketers juggle the balance between two extremes. One extreme is having a big tent that attracts a whole lot of attention. The team may pay more. They may upgrade the tent with more features simply because they have the space to accommodate more. It only makes sense to have the biggest tent in the room. By design, it will draw the most eyes.
Of course, this is only one extreme, and everything in marketing is about the juggling of many different factors. Alternatively, marketers can opt for a strategy that seems to reflect a stronger sense of purpose and “morality” on paper. The strategy appeals to the goal of making the product speak for itself. Why have the biggest tent? Why try to draw in the most attention when it is the product that will really keep the people involved? It is an argument that many partake in, and it is a strong one. Size doesn’t really matter, in the long run, and it is the product that will prop up the business and keep it successful.
Marketers have a few sizes available at their disposal. Firstly, the six-sided marquee tent has it all. Marketers can brand the company logo on all sides of the tent. This option is largely effective if the tent can be clearly visible from multiple sides. It does not help as much in expose where tents are largely fit close together. If the marketer has a corner spot, the large tent size can also be more effective. A small tent may be more suitable if the expo room is quite small and the competition is low. A large tent may not be as effective if the brand has a firm foothold in the industry.
So, does size matter? The six-sided tent works in some scenarios, but it could be a little too much in others. When it comes down to it, marketers need to fit the situation with their strategy. They also need to find a strategy that fits the company tone and goal. There is a lot to consider. This guide can truly help to shed some light on this complicated matter.