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A Guide to Google Penguin 4.0 Updates

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

What are the effects of these changes to SEO specialists and website owners?

Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Below are the observations as to what other indicators are there that your website is being penalized.

You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.

Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

With this Google update what it aims to do is to improve the search experience of its users. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.

Penguin 4.0 has many benefits to SEO and here they are.

Ranking and traffic issues can be restored by SEO specialists faster.

It is now in real time that data is refreshed with Penguin 4.0. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.

with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. Users will be able to appreciate SERP more.