Speaking of business planning, in relation to business e-commerce (online selling) – there are some things that should be planned before you ‘plunge into battle’. This is important, considering the business competition in this field is getting tougher course from time to time. So, you can not just action before actually planned carefully. For loans tips, you can see through www.fundingcards.com.
“Basically, the concept of business planning in general include: generating ideas, screening, development and testing of concepts, marketing strategy, business analysis, product development, market testing and commercialization. In other words, a business plan to realize the idea was to be a very important in business. “.
Based on the above quote, it can be concluded that the business is COMMERCIALIZATION of an idea. All must start from an idea that was absolutely brilliant, mature and potential – then make it as a commercial business.
For this discussion, it may be an idea used more specific, the field of ecommerce. Call it, now you want to open an online store with certain concepts and ideas that you have prepared. So, you need careful planning to commercialize your business ideas in order to produce a good conversion.
Here are 5 things you should consider in planning an ecommerce business you run, among others:
Running a business, definitely need capital to sustain all things associated with your e-commerce business. Call it to buy a computer / laptop, internet costs, costs for stocking goods, the cost of the salaries of employees (if any), promotion costs, unforeseen expenses and so forth.
Solutions that can be found are:
– With their own capital, you can become a reseller or a drop shipper or perhaps importer. All depends on the amount of capital you have.
, Products sold
Capital has been obtained, then you are now planning what products will sell.
Maybe you think it has been since the beginning, because it is associated with a business idea that already exists in your head. But more specifically, again, you have to know how the product you are selling, what the brand, how much, bought in which the supplier, whether it takes the public on an ongoing basis, whether it has credibility, whether it is beneficial and others. It is very important, because the quality, usefulness and credibility of products is the ‘life’ of a business.
When you run an ecommerce business, you certainly hope that you are selling a product that does not disappoint the buyer. Do not let the intentions and desires ‘for profit’ made you ‘blind’ will be customer satisfaction.
3. The market targeted
When you have determined the products that you sell, it’s time to do market research. This relation will be useful for your marketing strategy.
Essentially you have to know the characteristics of the target market of your sales. Also relation to your competitors, which are competitors in the market that you are working on.
4. Marketing Strategy
Continuation of the third point, when you already know the characteristics of the market, it is time to execute a marketing strategy.
Today, the marketing strategy is growing. Nobody runs hard selling strategy (direct selling), there is also a soft selling (content marketing). Then for promotion, there are the pay – some are free. All returned to the budget you have.
Our advice, use marketing strategies more ‘extreme and massive’ rather than a competitor’s. The goal is that you can win the competition.
5. Continuity of business in the future
When all the planning is getting matured, it was time to do some research on your business continuity in the future.
In the world of ecommerce, business trends change very quickly. The best step that must be done is, by innovating continuously.
You should be able to see ‘the needs of the market’ from time to time. Remember, ‘desire’ market is the king of kings. If the ‘market’ is being want a product like this, then you have to adapt, themselves – namely to innovate.
So, we need to emphasize once again the importance of planning in your business. You may not be afraid of failure, but it is good that you minimize failure by planning. The goal is that all you are doing is more effective and efficient.
Come soon create your business plan from now. And do not forget to execute the plan. Send regards for success!