If you love the wedding industry, then launching a blog can be a rewarding experience. Not only do you get to showcase whatever you want, but you can do so while forming partnerships with those you admire. If this has been a goal for you, then there are a few significant pieces you should consider. Check them out below:
Be Financially Ready To Dedicate Some Time
If you’re truly looking to be successful with your wedding blog, then one of the first things you need to pay attention to is your budget. Depending on if you’re planning on taking your blog full-time or not soon, your budget will largely dictate the operating expenses for your business as well as yourself. And if this is something that seems somewhat intimidating, the actual practice can be much easier than you’d imagine.
The most significant point in starting your business is knowing which items you’re going to need to pay for upfront, as well as if you’re going to be reliant on living expenses for the time being. For example, as noted by the SBA, the average small business can cost between $1,000 to $5,000 to start, which is a pretty reasonable range to estimate. Working from a number like that will give you the flexibility to do things like travel and pay for branding, which is why considering these investments ahead of time is so crucial to your future success.
Have A Brand That Showcases Your Style Of Content
Another important aspect of your wedding blog comes with showcasing your brand, which will be the first thing people see in trying to establish what your blog is about. This not only needs to be something that others can see and recognize that you’re a wedding blog but what type of weddings they can expect to see out of you. Believe it or not, the split-second judgment someone might make of your brand in passing can make a tremendous difference in if they decide to stop in or not, which is why you need to develop a brand that will make them want to stop.
Branding can be a much more fickle practice than you might imagine as it involves a little bit of psychology as much as it does conversation and storytelling. For example, as noted by Zimmer Communications, color increases brand recognition by 80 percent, which goes to show why when we hear “Supreme Red” or “Patagonia Blue,” those colors make sense to us as we view them as a part of that brand’s personality. And although finding something like this can be difficult, it’s also well worth the battle, as you’ll gain more recognition for your blog in no time.
Establish Great Partnerships
As the wedding industry is all about relationships, those that you form with your blog are going to be what gives you validation from the industry. As superficial as it sounds, being co-signed by another prominent brand is an excellent way of gaining trust with your audience, as they know the brand isn’t going to steer them wrong. Plus, that relationship they’ve already formed can help ease things in tremendously, because as noted by LucidPress, with 64 percent of consumers citing shared values as the main reason they have a relationship with a brand, it’s best you take a similar approach on a b2b level.
Make a list of the brands you respect and admire to cover. Furthermore, take a look which ones you think would provide the best audience. For example, if I’m looking to land more partners that are wedding dress providers, then hitting up a wide variety to explore the ideal candidate might be the best process. This process can be hard at first in proving your worth, but once you land that first big break, it’ll be off to the races for your wedding blog.
Stay Consistent On Social
Finally, as the wedding industry lives on social media, you need to plan to be active on various platforms. If your wedding blog is looking to gain traction, then daily social media upkeep is going to be a must for success.
To begin, look at what mediums will most likely garner you the most success, including visually-based platforms like Instagram, Twitter, Snapchat, and Pinterest. From there, make a calendar of when you’re trying to post as well as what type of content, even if it’s from a recycled blog post. The goal is to keep the conversation around your blog relevant, so don’t become discouraged by trying to stay contemporary. As social can be the perfect opportunity to start building a community, embrace this as an opportunity to learn and grow from the industry you love.
What are you most excited about in launching a wedding blog? Comment with your answers below!