Business videos are rarely recorded as single takes, and most are cut together from separate clips to create the final video. The manner in which those clip are cut and transition from one to the next can have a big impact on the pace, flow, and structure of the video itself.
That is why there are several important types of cuts that you need to know if you are creating business videos. Each can help you to improve your videos in different ways, and on the whole should make them smoother and less jarring for viewers:
- L cut and J cut
The L cut and J cut are similar to one another. To use the L cut you will cut the video from one clip to the next, followed by the audio a few seconds later. The J cut however requires that you cut the audio to the audio from the next clip first, followed by the video a few seconds later.
Both of these cuts can be very useful for business videos as they’ll help you to preserve the flow of the audio – especially during conversations. With either type of cut you can show reaction shots without interrupting the conversation itself.
Aside from conversations the L cut and J cut can be useful in any situation where you want to cut the audio independently of the video so that you don’t disjoint it.
- Cut on action
Few types of cuts are smoother than the cut on action – but it can only be used in specific situations. It relies on the same action (i.e. movement) taking place across two clips, and matching that action to transition between them.
Essentially this type of cut aims to keep viewers focused on the action that is taking place in order to conceal the transition itself. In that way viewers find it less jarring than it otherwise would be, and the video seems to be smoother.
As its name suggests a cutaway is a type of cut that quite literally cuts away from the main scene in order to show a different clip. Typically that clip consists of B-roll footage that can provide additional information or context about the main scene.
Knowing about cutaways is important in business videos due to the additional visual information that it can provide. On top of that it is a useful way to hide the presence of jump cuts (i.e. cutting to the same clip) that can be very jarring for viewers.
Ideally you should experiment with each of the types of cuts listed above. All you need is a simple video editor to do that, and for example you could use Movavi Video Editor (https://www.movavi.com/videoeditor/).
It can take a bit of time for you to get used to when and how each type of cut should be applied. That being said now that you know about each cut, you should be able to start using them to improve your business videos significantly.