Day: May 29, 2017

Big or Small, Letting the Product Speak for itself in a Competitive Expo

Many marketers juggle the balance between two extremes. One extreme is having a big tent that attracts a whole lot of attention. The team may pay more. They may upgrade the tent with more features simply because they have the space to accommodate more. It only makes sense to have the biggest tent in the room. By design, it will draw the most eyes.

Of course, this is only one extreme, and everything in marketing is about the juggling of many different factors. Alternatively, marketers can opt for a strategy that seems to reflect a stronger sense of purpose and “morality” on paper. The strategy appeals to the goal of making the product speak for itself. Why have the biggest tent? Why try to draw in the most attention when it is the product that will really keep the people involved? It is an argument that many partake in, and it is a strong one. Size doesn’t really matter, in the long run, and it is the product that will prop up the business and keep it successful.

Marketers have a few sizes available at their disposal. Firstly, the six-sided marquee tent has it all. Marketers can brand the company logo on all sides of the tent. This option is largely effective if the tent can be clearly visible from multiple sides. It does not help as much in expose where tents are largely fit close together. If the marketer has a corner spot, the large tent size can also be more effective. A small tent may be more suitable if the expo room is quite small and the competition is low. A large tent may not be as effective if the brand has a firm foothold in the industry.

So, does size matter? The six-sided tent works in some scenarios, but it could be a little too much in others. When it comes down to it, marketers need to fit the situation with their strategy. They also need to find a strategy that fits the company tone and goal. There is a lot to consider. This guide can truly help to shed some light on this complicated matter.… Read More

Keep Stolen Data Safe With Advanced Encryption

Cybersecurity is a vital part of any business these days. There are hundreds of threats lurking on the web and any one of them could result in data loss or corruption. To combat this, businesses need to employ the services of a qualified cybersecurity service provider. There are several methods used to prevent virus infection, data theft, and securing stolen data. To understand how this protection works, it’s important to understand what kinds of threats need to be neutralized.

Viruses are the oldest and most common type of online threat. They exist for only one reason, to do damage to a computer system. Most modern viruses can be stopped with basic software, so they don’t pose a major threat.

Spyware is a more serious threat than viruses. Instead of simply wreaking havoc in the system, they install themselves in little pockets and multiply. The purpose of this kind of malicious software is to collect data and upload it to a host computer. Most spyware can work on its own, but some strains require a certain number of infections to work.

Worms are another old type of malicious software. Although most worms are easy to stop, they can fill a storage medium with random data quickly and force users to wipe the drive.

Ransomware is a very serious threat. Unlike most malicious software, nothing is damaged or stolen unless the right code is activated. Instead, the software locks authorized users out of the system and prevent access to data in exchange for payment. Most likely, paying the ransom will not result in the data being unlocked, but rather increase the amount being demanded.

Hackers are the worst threat of all. Unlike software that’s only programmed to follow certain actions, hackers are able to adapt and out think most security software. Real-time monitoring is the only solution likely to stop a skilled hacker. With proper monitoring, a hacker could be in and out of the system in a matter or minutes.

A robust and powerful cyber security solution should be able to stop almost any kind of threat. However, it’s better to be safe than sorry. A backup and recovery plan can help prevent hours or even days of downtime and restore any data that may have been lost or damaged during an attack.… Read More